"Moon cakes that I ate as a child had only a few traditional fillings such as red bean paste and lotus paste. Today, there are ice cream fillings." Yesterday, Ms. Chen took her children through an ice cream shop and she was amazed at the new mooncakes. The reporter visited the market and learned that foreign brands of the Mid-Autumn Festival also joined in this year’s event. Nearly 10 foreign brands launched “Yangyue†in the “Do as the Romans doâ€, and they have a very high level of competition with traditional mooncakes.
The reporters found that “Yangyue†has introduced new products such as ice cream moon cakes, chocolate moon cakes, coffee moon cakes, etc., and is basically a Western-style cake line. Regardless of style, taste, or color, they all subvert the traditional oriental moon cakes. The traditional moon cakes are all round, with an implication of reunion, but now the moon cakes have flowers, leaves, and even cartoon characters and mobile phones. The traditional moon cakes are generally golden yellow. Now they are not only pink, snow white but also black. The packaging and shape design of these moon cakes are also more eye-catching. Cute moon cakes, cute moon cakes peddled in a lovely Hello Kitty makeup case, and even after the moon cakes, the box can be transformed into a fashion bag... Compared with local brands, moon cakes are relatively expensive, with a box of Both are about two or three hundred yuan. Although expensive, its unique design appeals to young consumers today.
Mooncakes are not like moon cakes. The reporter interviewed several consumers at random, and most consumers believe that moon cakes are only the carrier of traditional cultural festivals. It is not important what moon cakes are eaten. The important thing is that the whole family reunite, because of psychological feelings.
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