The domestic pricing of various foreign brands far exceeds that of foreign countries

Starbucks, which entered the Chinese market earlier, is a lot of petty bourgeoisie brands. However, Starbucks is much more "high-end" in China than it is in the United States. There is no difference in the use of materials in the cup of American coffee, only about 12 yuan in the United States, the domestic to sell 21 yuan, 75% more expensive.

Not only coffee brands, but also the spread of cosmetics is widespread. 50ml of Estee Lauder special repair repair United States official website price equivalent to RMB 550 yuan, Hangzhou counter price of 855 yuan, a difference of 305 yuan.

In addition, the “foreign milk powder” that is highly favored by Chinese consumers is also widely spread. The netizen “BEREALLY” compared the prices of “foreign milk powder” at home and abroad. The price of Holland’s Meisu 1 segment is equivalent to more than 80 yuan in the Netherlands and RMB 200 yuan in the Chinese market.

Similarly, many luxury cars that are expensive in the Chinese market appear to be approachable in the European and American markets. The off-road vehicle brand Jeep Grand Cherokee starts from China in the amount of RMB 539,900, but the selling price in the United States is less than RMB 174,400. "The same imported car, the price in the Chinese market is generally two to three times higher than the US, Japan, and European markets," said Su Hui, marketing expert for the Chinese automotive industry.

"This package is new this year, not discounted," said a staff member of a Coach store in Beijing, pointing to a flower and snake serpentine handbag valued at RMB 10,500. On Coach's English website, the price of this bag is equivalent to RMB 6456, which is nearly 40% cheaper than in China.

It is not uncommon for foreign second-tier brands such as Coach to become luxury brands after entering the Chinese market. Many international brands have domestic and international prices “double standards”.

According to a survey conducted by the business department, the 20 brands of high-end consumer goods such as watches, bags, clothing, wine, and electronic products are significantly different at home and abroad. Swarovski watches of the same style are priced at 6,600 yuan in the mainland, while in Hong Kong, the price is equivalent to about 4,390 yuan, and the European price is equivalent to about 3,954 yuan, which is only 6-7 percent off the mainland price. The price of an Apple 15-inch retina screen notebook computer assembled in China is equivalent to RMB 13,735 in the official website of the United States and RMB 16,488 in the official website of the Mainland China, which is nearly 3,000 yuan more expensive than the United States.

Brand competition is a development trend. The growth of Chinese brands is worthy of attention. Chinese companies still lack sufficient strategic awareness for brand building, and have not taken practical measures to build world-class brands. "The government should pay more attention to the growth of national brands and can not provide too much preferential treatment for foreign brands." Hong Tao said that the report of the 18th National Congress of the People's Republic of China mentioned that it is imperative to develop self-operated brands. From "Made in China" to "Created in China" is The inevitable trend. Only by insisting on the development of independent brands and forming a number of branded products that have a global market impact and appeal in the international arena can provide consumers with more consumer choices, can they not give foreign goods a chance to play “big names” and can be louder. Say "no" to "double standards"!