Serious violations of 4 types of drug ads were exposed

(Reporter Wang Dan) In recent days, Qifu Kang series of drugs, Tianci Kang Blackcurrant Oil Soft Capsules, Bufei Pills, and Yiqi Wise Pills have been exposed by the Beijing Municipal Food and Drug Administration due to the release of illegal advertisements.

In February of this year, the Beijing Municipal Food and Drug Administration monitored the pharmaceutical advertisements issued by 27 TV channels and 32 print media within the jurisdiction. A total of 219 drug advertisements for “serious violations” were discovered, all of which were printed media. In addition, 45 prescription drug advertisements were issued on non-medical pharmacy media, involving 20 varieties.

Beijing Municipal Food and Drug Administration issued an announcement stating that the Tianci Kang Blackcurrant Oil Soft Capsule that was exposed this time was a prescription drug. It advertised advertisements in non-medical pharmacy media without permission. The advertisement of the functional indications in advertisements was beyond the scope of the instructions and contained drugs. The content of security guarantees seriously deceives and misleads consumers. The propaganda of the medicine with the label “Bufei pills” in the advertisement exceeds the scope of the specification, contains assertions and guarantees that do not scientifically express efficacy, and seriously deceives and misleads consumers. The drugs with the label name “ZhiFuKang” series are prescription drugs and advertise without permission in non-medicopharmaceutical professional media. The propaganda of functional indications in advertisements is beyond the scope of the specification and contains assertions and guarantees that do not express efficacy scientifically. Seriously deceives and misleads consumers. The drugs with the label name "Yiqi Wing Pill", the product approval document number "Zhuozi Z20063647", and the manufacturer's name "Junbisha Pharmaceutical" contain advertisements containing assertions and guarantees that do not express efficacy scientifically, and The use of difficult-to-understand and confusing medical pharmacy terminology creates public misunderstandings about the efficacy of drugs and seriously deceives and misleads consumers.

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