Donghuayuan - China, you must have your own decocting machine!

Editor's Note: Beijing Donghua was originally a member of China Pharmaceutical Machinery Equipment Network. They developed in 2000. After entering the era of independent research and development and production of decocting machines, they developed two patents of traditional Chinese medicine decocting machine with independent intellectual property rights. Since then, it has laid the development path of Donghua's independent innovation, and promoted the modernization of Chinese medicine, and changed the traditional decocting. Donghua has popularized the decocting machine to build a brand, opened up the market, and determined to be the leader of the industry. Chairman Nan Long said that Donghua is willing to make more contributions to the development of Chinese medicine because of the Chinese people's own decocting machine.

Many years ago, when it came to decocting, the impression was: several stoves, a row of casseroles, the soup in the casserole was hot, and the whole house was filled with a strong taste of Chinese medicine. “I told our sales staff that if you want to go to the Chinese medicine hospital to find the decocting room, go to the most remote and corner of the hospital and look for it.” Nan Long, general manager of Beijing Donghuayuan Medical Equipment Co., Ltd. said "Because the previous decocting room was very backward and the environment was not good, the general hospital always set the decocting room in the most hidden place and did not want to be seen."


Several stainless steel decocting machines are placed in the pieces, electronically set, and automatically boiled, and they will be fried first and then fried, and several different medicines can be fried. The electronic display shows the current decocting progress. And the rest of the time... This is the scene of the modern Chinese hospital decocting room. "Now, hospitals often set the decocting room in a conspicuous position. Some people visit it, and the decocting room is the preferred place." Nanlong said. In 2009, the Foreign Affairs Office of the State Council organized 70 reporters from 35 foreign media to visit the Beijing Chinese Medicine Hospital. They saw two places, one was the acupuncture and massage room, and the other was the boiling room. More than 50 Donghuayuan new decocting machines arranged neatly in the decocting room attracted the interest of foreign journalists and expressed their affirmation and praise.

In recent years, many pharmacies and hospitals have launched the decoction service for decoction, and the growing maturity of the business opportunity of decoction has made the domestic decocting machine market increasingly attract people's attention and surface. According to relevant data, the current market space for domestic decocting machines is about 150 million. The industry has gradually developed into a large-scale and standardized development. The leading production enterprise is Beijing Donghuayuan Medical Equipment Co., Ltd., a subsidiary of Donghua Group. The company's Donghua original decocting machine currently has a market share of more than 70%. In addition, there are 3 to 4 more standardized small and medium-sized enterprises that also produce similar products.

The data shows that at present, the annual growth rate of Donghua original decocting machine production and sales is 35%, and the market share has exceeded 70%.


Development: from commissioned production to independent production

In the early 1980s, South Korea began producing and popularizing decocting machines. The decocting liquid of the decocting machine has won the love of many Korean people because of its scientific, convenient, easy to save and stable drug effect. Around 1992, China and South Korea traded in the decocting machine. At that time, the imported decocting machine was expensive and had a single function. Only a few hospitals and pharmacies owned it, and it was not popularized by the peers to refer to luxury goods.

Founded in 1992, Beijing Donghua Group decided to enter the decocting machine market after learning about the Korean decocting machine market. In 1997, Donghua Group and the Korean decocting machine manufacturer began trade cooperation, and entrusted Korean companies to produce "DH" title products. In the two years of cooperation, Nanlong, the chairman of Donghua Group, felt that China, which has the largest use of Chinese herbal medicines, does not have its own decocting machine, and it is impossible to popularize decocting machines by simply relying on imports. So in 2000, Donghua Group registered capital of 20 million yuan, and established Beijing Donghuayuan Medical Equipment Co., Ltd., with more than 300 registered employees. The products include Chinese medicine decocting packaging equipment, Chinese medicine pelleting machine, slicer and pulverizer. Series equipment and UV air disinfection machines. In the same year, Beijing Donghua entered the era of independent research and development and production of decocting machines, and developed two patents for traditional Chinese medicine decocting machines with independent intellectual property rights, which laid the road for Donghua's independent innovation. In 2002, the company moved to Changping Park, Zhongguancun High-tech Industrial Development Zone, and purchased 20,000 m2 of industrial land to build the largest R&D and production base of modern Chinese medicine decocting machine and its consumables.

From the initial 90% of products relying on Korean production, to the full localization of Donghua decocting machine in 2002, Donghua Group only took four years. In 2002, Beijing Donghuayuan Medical Equipment Co., Ltd. was certified as a “high-tech enterprise” by the Beijing Science and Technology Commission. At present, the company has 22 patents for decocting machines, producing 7 series of more than 30 varieties of decocting machines. In 2004, Donghua had nearly 6,000 decocting machines, and it has nearly 20,000 users in domestic and foreign research institutes, hospitals, pharmacies and clinics. In 2004 alone, the sales of Donghua Group decocting machines were close to 1 Billion billion, the domestic decocting machine market sales market share of more than 70%.

In order to open the market of decocting machines, Donghua Group first chose the mass line. Donghua Group believes that only by obtaining the approval of the people can the company develop in the long run. After years of unremitting product promotion, the decocting machine has gradually gained recognition from more and more people.

Advantages: machine decocting is better than traditional hand

Clinically, the quality of the decoction directly affects the patient's therapeutic effect, and the decoction process of the drug is a very important link. In the Ming Dynasty, Li Shizhen proposed in the "Compendium of Materia Medica": "Where the soup is taken, although the products are specialized, the method is repaired as the law, and the decocter is recklessly made, the water and fire are bad, and the fire is not good, then the medicine is also vain." The cooking method is very particular, from the appliance to the heat, first fry and then simmer, simmering and simmering, boiling time is not convenient. The traditional method of manual decoction is carried out under the open state using the medicine can, which makes the quality and preservation of the decoction become two major problems that plague the efficacy of traditional Chinese medicine. The quality problem of manual decocting is mainly affected by two aspects: one is the problem of adding water, and the other is the time of boiling. These two problems are difficult to control in the actual process. Coupled with the accelerated pace of modern life, there is often no condition or time to decoct. Fortunately, the emergence of the decocting machine solves this problem, making the decoction decoction a convenient and hygienic job, and meeting the medical needs of modern society, improving work efficiency. Moreover, the vacuum packaging of the decocting machine allows the medicinal solution to be stored for 15 to 30 days, which can be refrigerated, while the manual decocting can only be stored for 2 to 3 days. The appearance of the decocting machine can be said to be a major reform in the history of traditional Chinese medicine.

According to the research results of the research institutes such as Longhua Hospital affiliated to Shanghai University of Traditional Chinese Medicine and the First Affiliated Hospital of Henan College of Traditional Chinese Medicine, it is easier to increase the rate of decoction of traditional Chinese medicines under high temperature and high pressure, and increase the content of active ingredients compared with artificial decoction; The hygienic test indicators of the decocting machine decocting liquid show that the decocting machine is obviously superior to the traditional decocting method, and reduces pollution, fermentation and mildew; the new decocting equipment decocting machine and packaging machine It is integrated, decoction and packaging as a closed process, reducing pollution. The packaging bag is made of non-toxic and sterile imported composite membrane material, which is improved in temperature resistance, pressure resistance, preservation and sanitation, making it safer to take traditional Chinese medicine. health. The Institute of Natural Medicines and Health Foods of Zhejiang Traditional Chinese Medicine Research Institute also compared the traditional decoction and decoction decocting effects of some traditional Chinese medicines. The conclusions are similar to the above results.

Chinese medicine decocting machine has the following advantages in the process of boiling Chinese medicine: First, due to the presence of pressure, the active ingredients in Chinese medicinal materials are more easily decocted, and the protein of animal medicine is more easily hydrolyzed. Some hard minerals and shellfish medicines are not easy to fry the active ingredients at normal temperature and pressure, and the boiling rate of the active ingredients is increased by pressurization and high temperature, thereby solving the problem of "first frying". Second, due to the closed boiling, the aromatic drugs can be fully retained, solving the problem of "post-down". Third, the pressure and temperature during the cooking process fully kill the bacteria and the spores, and the decoction and packaging process is a completely closed process, which ensures the hygienic hygiene of the liquid. Fourth, the whole process of the decocting machine and the packaging machine are automated processes, only need to set the temperature, pressure and time, one person can manage the number machine. Fifth, due to the closed boiling and the reduction of water vapor, the working environment is greatly improved, and the staff is released from the high temperature and high humidity environment. Sixth is a combination of several doses of fried, pharmacy formula can take the total measurement method, not only solves the problem of inaccurate dosage and low efficiency of the tablets, but also ensures that the concentration and composition of each drug are evenly distributed, and the taste of the liquid before and after will not appear. Different, different components.

Core: increase research and development efforts, focus on technological innovation

With the increasing promotion of the decocting machine, some problems have gradually been exposed. For example, the decocting machine can not achieve the functions of two frying and automatic stirring, and it is inconvenient in clinical use. Beijing Donghuayuan has long discovered these problems and has been researching improvements. Chairman Nanlong regards technological innovation as the top priority of enterprise development, increases research and development investment, and proposes to develop a multi-functional new decocting machine to solve the existing problems.

In the process of the development of traditional Chinese medicine Chinese medicine activities, the use of traditional Chinese medicine decocting machines in medical units and existing problems have aroused the attention and attention of the State Administration of Traditional Chinese Medicine. The Medical Administration Department of the State Administration of Traditional Chinese Medicine organized relevant personnel to conduct a survey on the use of the decocting machine, and included the decocting machine in the 2008 research and development project of the State Administration of Traditional Chinese Medicine. As the industry leader, Beijing Donghua was originally responsible for this project. At the same time, the upgrading of traditional Chinese medicine decocting machine was also included in the key promotion project of the State Administration of Traditional Chinese Medicine.

On January 18, 2008, Xu Zhiren, Director of the Department of Medical Administration of the State Administration of Traditional Chinese Medicine, organized a symposium for the application of the decocting machine application unit and the person in charge of the decocting drug. From the perspective of the user unit, the function and application requirements of the new Chinese medicine frying machine Extensive discussion took place. Experts from the Guang'anmen Hospital of China Academy of Chinese Medical Sciences, Xiyuan Hospital, Dongzhimen Hospital of Beijing University of Chinese Medicine, the First Affiliated Hospital of Shandong University of Medicine, and the Affiliated Hospital of Hunan University of Traditional Chinese Medicine discussed the research and development of new decocting drugs, and made suggestions and opinions. The meeting proposed that the new decocting machine should have 10 functions such as two frying, automatic stirring, sealed atmospheric pressure, first frying, immersion and quantitative water addition, automatic dross separation and solid extrusion. Beijing Donghua originally used this as the research and development standard for the new decocting machine, and added two functions on the basis of this, which enabled the development of the new decocting machine function to reach 12.

On February 15, 2008, the deputy minister of the Ministry of Health and the director of the State Administration of Traditional Chinese Medicine, Wang Guoqiang and Xu Zhiren, and other leaders listened to the improvement and improvement report of the Chinese medicine decocting machine, and the leading ideas and design schemes for the development of new decocting machines. Product performance and other aspects have provided clear guidance, which has effectively promoted the development speed of the new decocting machine.

On February 28, 2008, the Medical Affairs Department and the Science and Technology Department of the State Administration of Traditional Chinese Medicine organized a symposium on Chinese medicine experts, and extensively listened to the R&D and recommendations of Chinese medicine experts on the new Chinese medicine decocting machine.

Beijing Donghua originally sorted out the suggestions and suggestions at these meetings. More than 20 professional R&D teams accelerated their progress. After more than half a year of trials and tests, they finally produced a new type of decocting machine with 12 functions. In December 2008, the new decocting machine passed the acceptance inspection organized by the State Administration of Traditional Chinese Medicine and was included in the first batch of recommended Chinese medicine diagnosis and treatment equipment promotion catalogues of the State Administration of Traditional Chinese Medicine.

At the same time as the launch of the new product, Beijing Donghua originally applied for various patents such as product technology and obtained relevant intellectual property rights. “Our decocting machine from the original imitation of Korean products, to the transformation, and then to innovation, so that the products with independent intellectual property rights, Donghua original people's waist is quite up!” Jiang Libin told reporters, because it used to be imitation and Renovating Korean products, some international conferences on decocting machines, they did not participate, feeling the waist is not straight enough. At the 2009 exhibition on decocting machines held in South Korea, Donghua had a new decocting machine to participate in the exhibition, which shocked the exhibition. The new decocting machine is completely different in Korea, and it has realized a variety of functions that cannot be realized by the original Korean machine. It has China's own intellectual property rights, which makes the delegates look at it. The exhibition not only put the Donghua original decocting machine in the most prominent position, but also the Korean KBS TV station made a special report on the Donghua original new decocting machine from China.

With the development, promotion and use of the new decocting machine, it has effectively promoted the product upgrading of the Chinese decocting machine industry. The effective ingredients of the new decocting machine decocting agent are 30% higher than the traditional decocting machine, and will play an important role in improving the competitiveness of the Chinese medicine. Donghuayuan's new decocting machine project has been included in the Beijing Torch Development Plan. A large number of Chinese medicine hospitals such as Guang'anmen Hospital, Xiyuan Hospital, Beijing Chinese Medicine Hospital and the First Affiliated Hospital of Henan College of Traditional Chinese Medicine have begun to adopt new decocting machines. And achieved a certain effect.

Strengthening: relying on traditional Chinese medicine Chinese medicine to implement brand strategy

To grow and develop, a company must build a brand. Since its inception into the decocting machine industry, Donghua has established itself as a leading company in the industry and produces brand-name products for decocting machines. By strengthening cooperation with the government and training acupuncture professionals, Donghua's original decocting machine has achieved an annual growth rate of 35% in production and sales.

The large-scale science popularization campaign of Chinese medicine for Chinese medicine, co-sponsored by 23 departments including the Central Propaganda Department, the Ministry of Health and the State Administration of Traditional Chinese Medicine, was held for three years and traveled all over the country. Beijing Donghuayuan Medical Equipment Co., Ltd., as the sole sponsor of the decocting machine industry of the event, donated the decocting machine to the grassroots level and to the army. With the far-reaching influence of TCM Chinese medicine activities in China, Donghua original decocting machine has become more and more famous in the industry, and has become the leading brand in the decocting machine industry, and the decocting machine has been familiar to the people of the country.

Donghua has also undertaken the drafting and formulation of the industry standard for traditional Chinese medicine decocting machine. The standard has been approved by the Ministry of Industry and Information Technology and has been implemented since April 1 this year. It will further standardize and enhance the Chinese medicine decocting machine industry. Further development.

The "Regulations on the Management of Traditional Chinese Medicine Decoction Rooms in Medical Institutions" promulgated by the State Administration of Traditional Chinese Medicine has made relevant provisions on the requirements for decoction and the standards for decoction machines. In line with the implementation of the national regulations, Beijing Donghua Company assisted the Henan Provincial Administration of Traditional Chinese Medicine and the First Affiliated Hospital of Henan College of Traditional Chinese Medicine on April 20 this year to hold the director of the pharmacy of the county-level or above Chinese medicine hospital. The training course of frying decocting machine and standardized decocting room construction; the company also cooperates with Zhejiang Provincial Administration of Traditional Chinese Medicine, and plans to train the pharmacy workers at all levels of Chinese medicine hospitals in the province for 3 years. In addition, Donghuayuan will cooperate with the State Administration of Traditional Chinese Medicine this year to train the Chinese community of Chinese medicine practitioners on the methods of decoction and hygiene. With the implementation of the standard, the promotion and use of the new decocting machine will certainly promote the development of modernization of traditional Chinese medicine.

There is also an important concept in the brand strategy of Beijing Donghuayuan – quality is the foundation of enterprise survival. Enterprises without a strict product quality management system as a guarantee, it is difficult to stand in the fierce market competition. The construction of the quality management system of Donghua Group is carried out in four aspects:

First, cultivate a high-level research and development team. The level of technology research and development directly determines whether a strong quality assurance system is powerful. Therefore, Donghua Group has always attached great importance to the R&D strength of enterprises, and has invested in technology research and development, and introduced a large number of professionals.

Second, strictly control the outsourcing. For the procurement of some of the external parts, Donghua Group has been strictly controlling, not only to check the quality standards of the products themselves, but also to examine the technology, credit and scale of the suppliers, and to prevent unqualified outreach parts from entering the Donghua production line. The company also treats the quality control of self-made parts equally, not only strictly controlling raw materials, but also setting strict standards for every process in the production process.

Third, the first hand grasps the inspection of finished products, and the first hand grasps the inspection. At present, Donghua Group not only inspects finished products, but also adds continuous inspections during the production process, and finds problems in time, analyzes the causes and corrects them in time. The addition of the sequence inspection reduces the waste of raw materials and improves the quality of the products and the production efficiency of the enterprise.

Fourth, pay attention to customer feedback. Each factory product of Donghua Group is equipped with a “quality information feedback card” and counts “out of the box pass rate” for timely communication with users. The Group conducts surveys on the use of products by users in the form of “questionnaires” from time to time. The sales person in charge of the company will also visit key users and understand the requirements of users through various channels.

With a complete range of products, quality products and a comprehensive after-sales service system, Donghua's original decocting machine has won the trust of users. In March 2005, Donghua Group successfully obtained the ISO9001 and ISO13485 (Medical Device Certification) certificates, becoming the only company in the industry to obtain ISO9001 certification, and is one of the few companies in the domestic medical device industry that has obtained ISO13485 certification.

At the beginning of the 21st century, the penetration rate of Korean decocting machines was 70%, but in China it was only 20%. After several years of development, the use of decocting machines in hospitals and pharmacies in large and medium-sized cities in China has become more common. Many hospitals and pharmacies have used traditional Chinese medicine as a free service. This indirectly promotes the development of the decocting machine market, and the decocting machine has also changed from a profit-making tool in the past to a tool to attract customers and improve services. Urban demand is still increasing. In addition, in the county towns, township hospitals, health centers, and clinics in relatively small and medium-sized cities, the decocting machine has not yet been popularized, and there is a large demand space. With the advancement of rural urbanization and the improvement of community medical conditions, it is expected that the market scale of the decocting machine will continue to expand in the next few years.

Nanlong said that the state attaches great importance to the Chinese medicine industry and has introduced many policies and measures to promote the development of Chinese medicine. This has created a favorable policy environment for the popularization and development of the decocting machine. On the other hand, a large number of decocting machines The use of more people is willing to choose Chinese medicine, promotes the wider application and development of Chinese medicine, and promotes the modernization of Chinese medicine. Donghua is willing to make more contributions to the development of Chinese medicine.

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