Celebrity Endorsement of Ten Million Fruits in Poor Counties

Recently, Shaanxi Pucheng Baishui International Pear Apple Cultural Festival was held in Pucheng County on schedule. Baishui County invited movie and television star Xu Qing to serve as Baishui Apple spokesperson, including a spokesperson’s fee, CCTV publicity fees, high-speed outdoor advertising fees, and a total cost of 12 million yuan. However, the specific endorsement fee Bai Shuishui official claimed that it was "inconvenient disclosure of trade secrets."

Search Baishui County in Shaanxi Province and learn that Baishui is a national poverty county with a total population of 300,000. The fruit festival cost 12 million yuan and the average cost per person is 40 yuan. How many tons of apples will be sold for 12 million yuan, how much effort and sweat the farmers have flowed.

What kind of celebrity endorsement can you bring to Baishui? What can a fruit farmer get? Wang Yangjun, director of the Baishui County Fruit Industry Administration, said: "The annual output of Baishui Apple exceeds 500,000 tons. Through celebrity endorsement, the popularity of Baishui Apple has been greatly improved. Imagine a pound of apples selling more than one cent and more than 500,000 tons. For the fruit grower, it's a small number.” The term Wang used was “try to conceive”. To put it plainly, it was his imagination. The fruit growers didn't think about it. They only had a real experience. This year's apple price was not as good as last year, and the celebrity endorsement did not receive actual results. In their opinion, to spend a lot of money on something fancy, it would be better to make technological improvements and upgrades to Apple. This is far more meaningful than holding fruit festivals and celebrity endorsements. Imagine it is beautiful, but the market is cruel, it does not take into account the official's conjecture, but not because of officials' imaginations and rose a dime, Imagine that the price increase is just a weird dream.

Fruit farmers and the official answer are very different, because the fruit growers in the fields are the most direct beneficiaries. They have the most say over the prices, and the official figures are mostly theoretical and calculated out of thin air. It was precisely because of the "thought" of Whitewater officials that a 12 million yuan fruit festival was spawned. The number of official figures is not reliable and the fruit festival has to be done. Because they are officials, they have absolute control over the wealth of the country, and they say it is hard to chase.

The "thinking" of the officials has a great impact and jeopardizes them. As soon as they try to think, there are people who work hard, and the wealth of the country is gone. The money of Huaihua Lord has no distressed feeling. Sadly, there are still people who agree with this idea and don’t talk well. This is a charming and power to power. Paying heavily for stars to advertise for Apple Some people praise is generous, is a good way, did not bring more income to the farmers, where is the big deal, and where is the solution?

The popularity is directly proportional to the quality, and the apple of Baishui has already had some fame. The most important thing to do now is to improve the quality and output of Apple, rely on quality to survive, and Whitewater Apple can win a broader market. It is not a celebrity who speaks. Whitewater apples will rise in value and they will sit back and relax. It is the emperor's daughter who does not marry. The gaudy things can be glamorous for a moment, and the original form will soon be revealed. If the popularity is even higher, the fruit is not too hard, but it may be awkward. It may be able to tempt consumers once or twice, but will they step into the same river for the third time for the second time?

The sale of fruit is not determined by the pretty face of the star. It is determined by the market. If it is delicious, it sells fast. If the fruit is not good, it is a stinky shit. Market recognition is a good thing, the market does not recognize, no matter what the celebrity to speak for is not helpful. What is the significance of such fruit festivals and endorsements when it is costly and fruit growers are not satisfied? Xu Qing spoke on behalf of Shaanxi Baishui Apple, an apple in a national poverty-stricken counties. Xu Qing’s lion’s big opening gave people the feeling of being hungry. When he reveals his face, he deducts a huge amount of endorsement fees. This number, Baishui dare not publish, how big a figure can make people imagine that the government invites celebrities to endorse, takes public money, is the taxpayer’s money, is the government’s behavior, does not belong to Business behavior is not related to trade secrets. Taxpayers are required to know the specific figures. How can an official stop it? Whitewater must publish the detailed expenditure of 12 million yuan and cannot refuse it for any reason. The use of "trade secrets" to censor cicadas can only show that there are tricks in the middle and they have the right to rent.

On the surface, it is the celebrity endorsement. In fact, it is a public fund chase for the local government. The poverty-stricken counties have a tendency to spend a lot of money and developed regions, and chasing the stars is not at all vague. The 12 million yuan will allow many children to eat free lunches, how many poor people can wear warm cotton clothes, and how many widowed old people can enjoy the care of the country. However, Bai Shui would rather use 12 million yuan to catch up with the stars and not solve urgent needs to be solved. The problem. When the finances were paid, Whitewater officials passed a star-chasing addiction. After the bustle, they filled the floor.