A variety of brand beer will collectively raise prices by more than 5%

Due to the combination of the overall situation in the industry and rising costs, various brands of beer are collectively raising prices. A number of supermarkets in Guangzhou recently revealed that they have recently received notices of price increases from a variety of branded brewers, either orally or in writing. However, there has been no price increase in stores. Some community supermarkets and on-street street spectators have started to move and began to adjust beer prices.

According to industry insiders, this batch of beer wants to increase its price collectively, which is mainly driven by raw materials and labor costs. Taking a domestic beer giant as an example, malt, rice, and energy each account for 15%, 6%, and 6% of the cost. A person in charge of a large beer company stated that in recent years, the price of beer raw materials, rice and malt, has risen to a very large extent, and the latter has risen by more than 1,000 yuan per ton. In addition, there are also manpower costs rising.