Japan’s electronics giant Sony’s dynasty has fallen and is in trouble. The new chief executive, Hirai Kazui, is on the verge of swearing to reform the company and reorganize its development strategy.
Sony has implemented a layoff of 10,000 people, and through strengthening its electronic business and developing its medical instrument business, the goal is to increase overall sales to 8.5 trillion yen in FY2015. However, some analysts say that the reform is not aggressive enough and is not new.
Sony will cut 10,000 people this fiscal year (from April this year), accounting for 6% of the world's employees, restructuring costs of 75 billion yen? Hirai vowed to make changes, focusing on digital imaging? Mobile products and video games in three major areas Investment and technology research and development, and plans to increase sales of electronics and imaging business to 6 trillion and 1.5 trillion yen respectively within 3 years?
Developing mobile products into a market trend, although Pingjing did not provide actual sales targets, it only said that it will significantly improve profitability, but said that the company needs to shorten the development time of mobile phones by half? Sony has completed the full purchase of mobile phone joint venture Sony Ericsson at the beginning of the year?
Sony has already used its imaging technology to help improve medical devices such as endoscopes. Hirai said it will actively promote mergers and acquisitions to develop medical services; and will find partners to develop electric vehicles. Analysts agree to expand the direction of these two markets. I think these technologies are good at Japan and help to improve competitiveness.
Although Sony is the world's third-largest TV manufacturer, the TV business has suffered losses for eight consecutive years. The company is striving to turn a profit in the next fiscal year, announcing a reduction in the production of TV models and a substantial reduction of 60% in costs.
The outside world believes that Sony's reorganization strategy reflects that TV is no longer its core business, but Hirai insists that TV is still an important part of the consumer business, is the company's main product? For the future, it will be related to Sharp and Panasonic. To form an alliance to reverse the disadvantages of the TV business, he said that he would consider all possibilities?
However, analysts' strategy for Sony is not to be ignored. Thomas Kang, research director of Strategy Analytics, said that due to continuous innovation in technology, the cycle of electronic products is shorter, but Sony did not make the right decision when appropriate? Commons Asset Management Chairman TetsuroIi It also means that the strategy is lacking in new ideas, the plan is not aggressive, no detailed timetable is presented, or how the company creates new value to activate the electronic business?
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